The Challenge: breaking out of generic wellness visuals.
Marcia, an established magnetism healer in French-speaking Switzerland, wanted an online presence worthy of her craft — far from the pastel mandalas and golden-lit hands that saturate her industry. The goal: to inspire credibility and mystery at once, without falling into cold medical or esoteric clichés.
Second constraint: she needed to manage her schedule on her own, without relying on an intermediary or a third-party tool. Bookings had to land straight into her back-office, with one-click accept or decline.