« Curiosity killed the cat. » An immersion into the limits of human behavior when faced with the unknown.
Money For Mystery is a unique interactive social experience that explores the boundaries of human curiosity. Designed as a cryptic game, every interaction contributes to a "collective truth" while questioning our relationship with financial incentives and the mysterious.
The minimalist interface and the use of blurred data create immediate psychological tension, encouraging the user to "cross the threshold" to discover what lies behind the veil.
Mechanics based on FOMO (Fear Of Missing Out) and the instinctive need to solve a puzzle.
Use of dynamic blurs (glassmorphism) and subtle animations to heighten intrigue.
Deployment in 12 languages to capture a diversity of cultural behaviors across the globe.
Real-time counter system creating a massive and viral bandwagon effect.
This project demonstrates how design and psychology can meet to create unforgettable digital experiences.