The Challenge: the date is on the flyer, the website doesn't exist.
Alegriart was born with everything it needed: a sun logo with closed eyes, watercolour mountains, a palette, bilingual texts written in the first person, a documentary in the making. And a date: the public launch, a Saturday in October in Lausanne, already announced on a printed flyer.
On that flyer, an address: alegriart.org. And at that address, a registrar's "coming soon" page, in Thai locale, with a reCAPTCHA and a cookie banner. It needed a real page before the event, one that says who, what, when, where in ten seconds on a phone, and looks like the association rather than an NGO template.